This was one of the most detailed but easy to understand articles on this topic. Great work, Casandra. This is one I will absolutely be sharing with my clients.
It's not so different from traditional SEO but there are some things that work a little bit different! For example brand mentions (even from no follow links or with no link at all) seem to carry more weight in GEO.
This was one of the most detailed but easy to understand articles on this topic. Great work, Casandra. This is one I will absolutely be sharing with my clients.
Means a lot from you Jason!! I really work hard to try and find the right balance of robust yet simple!
This is just fascinating. Thank you so much for your insights here, so good.
Thank you. Your work is always insightful.
Thanks Robert!
This was great. Very informative and helpful thanks!
I’m currently learning GEO/creating markup for LLMs at my full time job. Def applying this to my own personal site.
That's awesome! It's a bummer we can't really take advantage of markup on Substack.
I KNOW! Would have been putting my new skill to work overtime.
The tips and tactics in this article are sound.
But they are the same tips and tactics that would have got your website found 12-24 months ago before ChatGPT swallowed informational search.
It's not so different from traditional SEO but there are some things that work a little bit different! For example brand mentions (even from no follow links or with no link at all) seem to carry more weight in GEO.
But GEO is still a tiny proportion of search traffic.
Plus branded and location based search are up 20% since the arrival of GEO.
The basics are still the same with far more of an emphasis on EEAT, which was where google algorithm had got to before AI based search.
Yes, still very early days for sure!