How to Write a High-Converting About Page—FAST

Even if you don't have ANY copywriting experience.

👋 Hey, I’m Casandra. I share research-backed business ideas to help you start and grow a business, including on Substack. This is a 🔒 Premium Edition 🔒 of Really Good Business Ideas. You can control what emails you receive by clicking here.

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Most people make one of two big mistakes on their Substack About page.

1. They treat it like an afterthought. They barely put any effort into it, and it shows. Readers don’t know who you are or why your publication is special and move on quickly.

2. They tell their life story. Sorry, but unless you’re famous, no one cares. Readers are there to find out how you will improve their lives. If you instead focus on yourself, they’ll get bored and move on quickly.

Your About page is the most important page on your Substack publication. It’s where people considering subscribing to your publication will go to get more information and make a decision. It’s your one big shot at making a compelling pitch.

If you want to build a reputable publication with a big, engaged audience, you need a strong About page that effectively conveys your unique selling proposition to the people you want to reach.

Easier said than done, right?

Most people don’t create better About pages because they don’t know where to start.

That’s where my framework comes in. It will help you break up your About page into individual components so you don’t get overwhelmed. If you already know what your publication is about, each section should be easy to write quickly. And when you add them all together, you have a strong About page that converts loyal subscribers.

8 Components of a High-Converting About Page

These 8 components work together to create a high-converting About page. They can be written individually so you don’t get overwhelmed.

1. Introduction

2. Explain the Problem You’re Solving

3. Share Your Solution

4. Tell the Reader Who You Are

5. Provide Proof

6. Sum Up Your Offer

7. Highlight Any Bonuses

8. Make a Call to Action

Let’s review the purpose of each section, what to include, and look at some good examples.

1. Introduction