How to Write a High-Converting About Page—FAST
Even if you don't have ANY copywriting experience.
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Most people make one of two big mistakes on their Substack About page.
They treat it like an afterthought. They barely put any effort into it, and it shows. Readers don’t know who you are or why your publication is special and move on quickly.
They tell their life story. Sorry, but unless you’re famous, no one cares. Readers are there to find out how you will improve their lives. If you instead focus on yourself, they’ll get bored and move on quickly.
Your About page is the most important page on your Substack publication. It’s where people considering subscribing to your publication will go to get more information and make a decision. It’s your one big shot at making a compelling pitch.
If you want to build a reputable publication with a big, engaged audience, you need a strong About page that effectively conveys your unique selling proposition to the people you want to reach.
Easier said than done, right?
Most people don’t create better About pages because they don’t know where to start.
That’s where my framework comes in. It will help you break up your About page into individual components so you don’t get overwhelmed. If you already know what your publication is about, each section should be easy to write quickly. And when you add them all together, you have a strong About page that converts loyal subscribers.
8 Components of a High-Converting About Page
These 8 components work together to create a high-converting About page. They can be written individually so you don’t get overwhelmed.
Introduction
Explain the Problem You’re Solving
Share Your Solution
Tell the Reader Who You Are
Provide Proof
Sum Up Your Offer
Highlight Any Bonuses
Make a Call to Action
Let’s review the purpose of each section, what to include, and look at some good examples.