📢 Introducing Really Good Business Ideas

From curiosity to opportunity.

If you want to grow a business, Really Good Business Ideas is for you.

Even if you don’t have any experience.

If you want to make sure you spend your time on things that will actually make you money, Really Good Business Ideas is for you, too.

Even if you have a lot of experience.

Hey, I’m Casandra. I’ve spent the past 14 years growing businesses across a range of business models, sizes, and industries:

• Starting my own affiliate sites and bootstrapping a brewing company

• Consulting for startups, government organizations, direct-to-consumer brands, service-based businesses, and more

• Helping Shopify become the fastest growing SaaS company…ever.

I’m really good at finding and assessing business opportunities, but I’m most passionate about helping others take control of their livelihoods.

Really Good Business Ideas is the next iteration of how I plan to do both.

Here, I’ll share really good business ideas to help you start and grow a profitable business. Ideas that are backed by research and analysis.

Why a newsletter?

I’ve decided to share this knowledge in a newsletter rather than a public website for two reasons:

1. This information is more valuable when only a limited number of people can access it. With a smaller audience, each new opportunity I share will likely only be explored by a few subscribers, preserving the value of the opportunity for those who pursue it.

2. The search landscape is changing with generative AI (e.g., ChatGPT). A newsletter lets me keep my content gated from these tools in order to preserve the value of my work.

What to expect?

Expect to receive an email 2-4 times a month. High-quality analysis takes time to complete, so I’ll prioritize value over frequency.

Since I’ll be using Substack to distribute this newsletter, I thought it would be fun to start our exploration there. I’ll share insights from analyzing thousands of Substack publications to help you explore this opportunity and—should you choose to pursue it—succeed.

Join me next week to learn Why 2024 Should Be the Year You Start a Substack.

To endless possibilities,

Casandra