One confusing piece for me has been figuring out which content is TOFU and which can be for more 'educated readers' - probably content that everyone can understand should be via linkedin while the deeper and conversion friendly content goes into long-form and email courses/free courses to build trust
It can be both for different readers! To gain awareness on LinkedIn content needs to be very shareable, but to gain awareness through search content needs to be very in depth.
Super helpful for a new Substacker like me. I find myself overwhelmed, probably like many others, navigating this funnel. It is about removing friction and this is now my template to follow. Thanks Casandra!
Wonderful piece - you do a great job outlining the basics that so many people in business don't think about. I'm going to feature this in next week's issue of Life's Leadership Lessons (13k+ subs).
One confusing piece for me has been figuring out which content is TOFU and which can be for more 'educated readers' - probably content that everyone can understand should be via linkedin while the deeper and conversion friendly content goes into long-form and email courses/free courses to build trust
It can be both for different readers! To gain awareness on LinkedIn content needs to be very shareable, but to gain awareness through search content needs to be very in depth.
Super helpful for a new Substacker like me. I find myself overwhelmed, probably like many others, navigating this funnel. It is about removing friction and this is now my template to follow. Thanks Casandra!
Wonderful piece - you do a great job outlining the basics that so many people in business don't think about. I'm going to feature this in next week's issue of Life's Leadership Lessons (13k+ subs).
So glad I stumbled upon your articles!
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