41 Comments
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Ana Calin's avatar

what an amazing roll up. Thank you for including me here, Casandra

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Dr. Bronce Rice's avatar

Cassandra - As a Substack newbie, I appreciate your top notch insights, as well as who to follow and keep up with, regarding how to build out your Substack community. Helps me with my own wellbeing equation!

Thank you! 🙏

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Claudia Faith's avatar

this is awesome 🧡

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Casandra Campbell's avatar

Thank you so much for contributing!

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David McIlroy's avatar

Thanks so much for the mention Casandra, really appreciate it!

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Casandra Campbell's avatar

Really grateful to have your advice!

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Luke Leisman's avatar

"My number one tip? Just start!" - I find it can be easy to forget to actually do the writing, so I really like this!

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Colleen Larson's avatar

This is excellent! As a new Substacker, I greatly appreciate the tips! 🙂👍🏾

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Ben Fawkes's avatar

Not sure how many people are into sports betting, but I’m always looking to collaborate!

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Daniel Limb's avatar

Excellent insights. Much appreciated as someone new to this game looking to take it seriously!

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Alexandra Lais's avatar

Super helpful thank you. I've actually been finding quite rewarding the part of engaging with people on the platform and exchanging meaningful ideas. I don't think I would still enjoy being on here if it wasn't for it. It's great to see others in their work and to be seen.

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Casandra Campbell's avatar

I totally agree! This is what makes Substack so special 🙂

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Claire Venus ✨'s avatar

Great tips! ✨

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Casandra Campbell's avatar

I need to include you next time!

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Claire Venus ✨'s avatar

Oh I’d love to share!

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Casandra Campbell's avatar

DM'd you!

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Claire Venus ✨'s avatar

Oh this!!

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Jens Stark's avatar

This is the most useful newsletter post I've read to date! Thanks so much Cassandra and all the contributing writers for sharing their top tips!

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Shell Norman's avatar

Thank you for sharing these tips from those we can now call experts!

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Bea Trinidad ☕️'s avatar

Thanks for putting together, such a simple and powerful list.

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Poet and the Bench's avatar

Love this! Thanks for interviewing aspirational Substackers!

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Michael Crist's avatar

Awesome round up!

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Investing Lawyer's avatar

So many beautiful tips.

I follow most of these writers, they are right.

I’d say customer avatar and consistency are the most important stuff. Still building and figuring out the first one, but slowly, getting there.

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Laura Metro #marketingspirit's avatar

When creating your customer avatar (AKA customer, audience, target market, persona, etc.) don’t be afraid to niche down A LOT! There are over 8 billion people in the world, do you need all of them to be your customers? How many customers do you really want? See, not that many. The goal is to speak directly to a small group of very interested people. As time goes on, to stay relevant and fresh, you will add to your offerings and message to include more people. Hope that helped a little to narrow things down. It’s not the easiest task BUT worth it as it will turn into gold!

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Investing Lawyer's avatar

Every time someone says this, I think about it even more.

Then forget.

Now I am going to write 3 ideal Avatars and write it them. Like small group of different friends. Or maybe they are my friends 😉

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