💡 Turn Memes Into Money With Instagram Theme Pages
Plus tons of different examples for inspiration.
👋 Hey, I’m Casandra. I share research-backed business ideas to help you start and grow a business. This is a 🔒 Premium Edition 🔒 of Really Good Business Ideas.
Imagine turning your passion into a profitable career, all from the comfort of your couch. With Instagram theme pages, you can do just that.
Instagram theme pages provide the perfect platform to showcase your creativity, engage with a passionate audience, and generate a sustainable income stream.
Read on to learn just how big this opportunity is and how other successful Instagram theme pages do it.
Table of Contents
Why Instagram Theme Pages are an Amazing Opportunity
Instagram presents a huge business opportunity:
Users spend an average of 33 minutes on the platform every day
The second most downloaded app worldwide last year.
Where there is attention, there is the ability to make money. And a lot of our daily attention goes to Instagram. Instagram theme pages are one of the most exciting ways to monetize this attention.
Instagram theme pages have so much potential that Warner Music Group bought a theme page company, IMGM, for $85 million. At the time, IMGM had 14 different theme pages across social platforms like Instagram, TikTok, and Snapchat, meaning each page averaged over $6 million in the acquisition.
What Are Instagram Theme Pages?
Instagram theme pages are curated Instagram accounts that post niche-specific content (like travel photos, memes, or fashion inspiration) to grow a following and monetize through promotions, affiliate links, or digital products.
Most individuals and businesses have an Instagram page. For example, I have a personal Instagram page where I post about my day-to-day life for my friends to see. Meanwhile, the company that I used to work for, Shopify, also has an Instagram account it uses to promote its brand through content about commerce and entrepreneurship.
Instagram theme pages are something in between personal and business pages.
People follow theme pages for consistent, high-quality content on a topic they like—whether it’s funny, inspiring, educational, or thought-provoking. This content can either be curated or created.
Curated: Content reposted from other creators, often with permission or credit, like viral tweets, beautiful travel photos, or inspirational quotes.
Created: Original content made by the page owner, such as custom graphics, memes, videos, or photo edits tailored to the theme.
You’re likely familiar with some of the bigger theme pages, including wealth (over 11 million followers) and fuckjerry (over 16 million followers).
But theme pages don’t need millions of followers to be profitable. For every massive theme page like these, there are thousands of smaller theme pages you would only know about if they focus on a topic you’re interested in.
💡 Remember: where there’s an audience, there’s a way to monetize.
Once an Instagram theme page has enough followers (at least 1,000 engaged followers), there are many ways to turn that attention into revenue.
Sound interesting? Keep reading.
Who is the Instagram Theme Page Opportunity Good For?
An Instagram theme page business is perfect for…
Someone who loves to use Instagram!
If you’re already an Instagram junky, this opportunity is perfect for you because it’s going to involve spending a lot of time on Instagram. Conversely, if you don’t enjoy using Instagram, it might be better to skip this one.
Someone who is great at content creation or curation.
Are you the person who is always sending your friends silly memes, funny tweets, or fascinating videos? If so, this opportunity would be great for you, too. The better you are at creating and curating great content, the easier it will be for you to keep the Instagram algorithm happy and succeed.
Someone who has a hobby they’re really passionate about.
If you have an interest that you truly love and wish you could monetize, theme pages are a great option. Especially if you’re not an expert. For example, I love to surf and spend a lot of my free time surfing, but I’m not experienced enough to teach others how to surf. I could curate awesome surf content, though—especially if it was focused on beginners like me.
Someone who is looking to start a side hustle.
Instagram theme pages usually take a while to build up, but they don’t require a lot of your time to manage. This is perfect for someone who has a full-time job and wants to create an additional income stream. You could quit your job in the future when your page is big enough, or you could just keep running your page on the side.
Someone who doesn’t have a lot of money to start a business.
Theme pages don’t require a lot of money unless you’re trying to accelerate your growth massively. Creating content using your smartphone doesn't cost anything. There are tools that can save you time, but they’re merely a nice-to-have.
Someone who wants to remain anonymous or behind the scenes.
Maybe your day job won’t let you have a side gig, or maybe you’re just really shy. Whatever the reason, Instagram theme pages can be run completely anonymously.