💡 7 Health and Wellness Trends in 2025: What's In and What's Out

With research-backed explanations of each trend.

Can I let you in on a secret? Growing a business is infinitely easier when you’re in an industry that’s growing, too.

In a stagnant or shrinking industry, you have to fight tooth and nail to gain customers from competitors. Often, it becomes a race to the bottom as the cost of acquiring customers becomes more and more expensive..

But, in a growing industry, new potential customers are created daily. And when you enter a growing industry early, you can acquire these customers for a low cost before everyone else gets wise to the opportunity.

If you’re looking for a growing industry with plenty of opportunities, I have a huge one for you today.

The Opportunity 💰

Health and wellness is a major trend right now. Search interest has been rising for years as it becomes increasingly important to the average person.

Source: Google Trends

Not surprisingly, the health and wellness industry is already huge. A recent study by McKinsey found that 82% of people in the US, 73% in the UK, and 87% in China consider wellness a top or important priority in their everyday lives.¹

Not only is it huge, it’s still growing. In the US alone, this $480 billion market is growing at 5-10% a year.²

Millennial consumers are driving this spending, with Gen Z close behind. I suspect this industry will continue growing for a long time as Generation Alpha is taught to value health and wellness by their millennial parents.

Source: McKinsey

This industry undoubtedly presents a huge business opportunity; many are already cashing in. But it’s also vast, and there are many different subindustries to explore.

Today, I’m highlighting 7 top health and wellness trends that are driving growth for 2025—plus 2 previously huge trends that are on their way out.

Who Is This Opportunity Good For?

• Someone who is a health expert.

  • If you’re an expert in health and wellness, these opportunities are great for you. You’ll be able to use your specialized expertise to bring credibility to your business and ensure you deliver value.

• Someone who has direct experience with one of these trends.

  • If you have direct experience with one of these trends, even if you’re not a health expert, you’ll likely be well-positioned to start a business around it. Whether it’s sharing your personal experience, interviewing experts, or a different strategy, you’ll have a good idea of what the market wants.

• Someone who wants to create a highly scalable business.

  • Since health and wellness is such a high-growth industry, and these specific health and wellness trends are growing, too, there is plenty of opportunity for highly scalable businesses that go beyond just one employee should you want to.

7 Health & Wellness Trends That Are In for 2025

Each trend represents a big opportunity for many different types of businesses. Some are obvious, like creating a version of a trending product. Others may be less obvious, like creating a community around a specific trend or sharing advice for people dealing with a specific health challenge. If you have an interest or expertise in one of these trends, be sure to research the gaps in the market so you can find a profitable way to jump in.