You can ensure your content never gets lost in the feed again by adding a single sentence! Now Claude can even write that sentence for you. This works for ANY niche on ANY platform.
Are you a content creator? Did you know most online content never gets seen?
Hey, I’m Casandra. In the next few minutes, I’ll tell you the secret to making sure readers and viewers stop scrolling past your content and start engaging with it instead.
Here’s the problem: Every day, hundreds of millions of new pieces of content are created online, including articles, videos, and social media posts. In fact, 65K Instagram posts, 350K tweets, and 1.7 million Facebook posts are shared every minute!1
There’s more competition for attention than ever, and it’s nearly impossible to stand out. This means all the time you spend creating something genuinely helpful, entertaining, or inspiring is wasted.
Luckily, there’s one simple tactic you can use to make sure your content stands out and gets the attention it deserves: add a compelling hook. Most people have no idea how to do this, or even that they should do it.
Let me introduce you to the 200 Proven Hooks Cheat Sheet.
200 hook templates you can steal to hook readers so they stop scrolling and actually look at your content.
These hooks leverage behavioral psychology and are taken from viral real-world content, so they’re proven to work.
Every hook can be modified for any niche or topic.
Each hook has an example so you can see how to modify it.
Every template is tagged by archetype (10 in total), emotional trigger, and tone, so you can find the right hook for any situation fast.
These hooks can be used anywhere you want to grab attention, including:
As headlines and titles.
At the beginning of articles, emails, and sales letters.
In memes, infographics, and advertisements.
On social media and in videos.
I spent the past 17 years creating online content for brands of all sizes, including for huge brands like Shopify. After creating thousands of pieces of content to drive millions of pageviews, I’ve figured out what works and what doesn’t.
The most successful content has one thing in common: a strong hook.
A hook is a single sentence you can use to capture attention and create curiosity. The point of a hook is not to sell or convert. It’s to draw people in.
A strong hook is:
Intriguing: It should spark curiosity and make the reader want to know more.
Relevant: It should be directly related to the topic of your content.
Clear: It should be easy to understand and straight to the point.
Compelling: It should make the reader want to stay with you so they can learn more.
Writing compelling hooks is crucial for success, and many content creators will tell you they spend more time on the hook than anything else.
I created this cheat sheet so you can start writing strong hooks in minutes instead of hours.
Whenever you create a new piece of content, all you have to do is skim the cheat sheet and find the hook that works best. The more you do this, the more you’ll start coming up with great hooks on your own.
The cheat sheet also comes with two Claude skills that put it to work for you.
Premium subscribers get access to the RGBI MCP server, which turns the full 200-hook catalog into two skills you can use right inside Claude:
Hook Writer writes finished hooks for your content. Share your topic or a rough draft, and it diagnoses what the piece needs to earn the click, selects the best templates from the catalog, and delivers several finished hooks, each tied to a named pattern. You can also paste a hook that already performed well, and it will break down the pattern underneath so you can repeat it.
Hook Library is the queryable version of the cheat sheet. Filter by archetype, emotional trigger, tone, or style, or search across all 200 templates and their examples when you want inspiration or need to study a format.
Every hook the Writer produces is anchored to a named pattern with a worked example in the Library. When a hook performcs, you’ll know exactly why, and you can reproduce it again and again. Generic AI hook generators give you disconnected ideas. My Claude skills give you a repeatable system.
Here’s exactly what you’ll get:
Access to the RGBI Claude Connector, including the Hook Writer and Hook Library skills.
PDF download so you can access the full cheat sheet anytime, anywhere.
Bonus spreadsheet version so you can add your own hooks, too.
Everything is available immediately, so you can start using it right away.
Plus full access to the Really Good Business Ideas archive and Premium perks.
Premium Subscribers: Access the 200 Proven Hooks Cheat Sheet Here
