🧠 How to Run an Effective Instagram Giveaway

And gain new followers who are actually interested in your brand.

👋 Hey, I’m Casandra. I share research-backed business ideas to help you start and grow a business. This is a 🔒 Premium Edition 🔒 of Really Good Business Ideas.

---

Before you run an Instagram giveaway, make sure you read this.

Instagram giveaways can be an amazing way to grow your Instagram following. When done right, they drive significant page engagement and are much more cost-effective than running ads to grow your followers.

Sounds amazing, right?

But that’s not what usually happens. More often than not, people think giveaways are an easy marketing tactic that doesn’t require a thoughtful strategy and effort. They throw something up with high hopes, but the results fall well below their expectations.

If this sounds familiar, here’s why your past Instagram giveaways haven’t worked:

• You chose a product that didn’t resonate with your target audience.

• You chose a product that everyone wants, even if they’re not in your target audience.

• You didn’t build virality into your giveaway, so you only reached your existing followers.

• You didn’t market your giveaway well, so you only reached your existing followers.

If you want to run an effective giveaway that actually drives engagement and follower growth, read on for everything you need to know.

Table of Content

• How to Structure Your Giveaway 🎉

  • What to Giveaway

  • Entry Requirements

  • How to Boost Your Giveaway’s Reach

• How to Choose a Winner 🏆

  • Choosing a Winner With a Paid Tool

  • Choosing a Winner for Free

  • Sharing the Winner

• How to Keep Your Giveaway Legal ⚖️

  • Instagram Requirements

  • Legal Requirements

• 3 Effective Instagram Giveaway Examples 🪞

Let’s get into it!

How to Structure Your Giveaway 🎉

An effective Instagram giveaway, one that gets engagement and grows your audience, needs to be well-structured. The decisions you make about what to give away, how to accept entries and more will determine your success.

Especially because the Instagram algorithm actually suppresses giveaways.¹

Fortunately, when you structure your giveaway effectively, you can circumvent the algorithm and get the viral reach you need for follower growth.