31 Comments
User's avatar
Kay Walten's avatar

This is spot on. Readers make a judgment in seconds, and design is often the first signal of quality and trust. Even the strongest writing can be overlooked if the presentation feels cluttered or unfinished. I appreciate how you break it down into simple, doable steps. It makes design feel less intimidating and more like part of the craft of publishing.

Sia Bartrum's avatar

Thank you! I didn’t even realised we had a profile banner!

The 2020 Report's avatar

Amazing read

Joel Salinas's avatar

This is amazing, excellent work! I’m knee deep in marketing daily and still learned a ton here

Cosette Chichirau's avatar

This was very helpful. Thank you!

David ☕'s avatar

That was great - thanks - I'd been wondering about how to do get the image on my page sorted

Jessica Conoley's avatar

Thank you. You’re specificity is super helpful to me as a brand new user to this platform 😊

Casandra Campbell's avatar

Welcome! It took me a bit to figure everything out so glad I can pay it forward!

Yuvika Iyer's avatar

wow! so glad i discovered you, Casandra! as a substack newbie i had NO idea that the logo and wordmark are 2 different things, lol! 😄

John Dickinson's avatar

Casandra, I am so glad you are providing so much help to me as I learn to navigate Substack! I have great ideas in my head and you are helping me learn how to build them out!

Sandra Serrano's avatar

This is awesome! I love that you added the measurements. Honestly, creating fun little design touches like this is one of my favorite parts of running a Substack. It’s such a fun creative flex! 🤩

Casandra Campbell's avatar

Yes totally agree! It’s such a fun way to add a personal touch!

Magiertanz's avatar

I don't know whether my image is even visible in my post 😔

Casandra Campbell's avatar

Do you mean the social preview image? You can check by drafting a Note with the link. You should be able to see it there.

Gold.'s avatar

Thank you so much, Cassandra for detailing it this way.

I just wish I had seen a post like a this last week, I wasted too much time on creating those images and visuals without knowing the optimum size.

Casandra Campbell's avatar

Me too 🤦‍♀️

all the things | katie's avatar

The most beautiful Substack I've come across, so far: https://thefashionstandup.substack.com

Human Poetry's avatar

Casandra,

Thank you! This is so helpful for those of us who process slowly. I have not found Substack intuitive as far as being able to edit the appearance of pages. Just to understand that the Cover Image appears on the Welcome Page is huge!

Loretta's avatar

omg i am leaving a comment because our publications have a very similar logo 😂😂😂

Casandra Campbell's avatar

Ahaha up and to the right baybee!