💡Turn Athleticism Into Abundance With Women's Professional Sports 🏀⚾️🏉

Including six businesses ideas that leverage this trend.

👋 Hey, I’m Casandra. I share research-backed business ideas to help you start and grow a business. This is a 🔒 Premium Edition 🔒 of Really Good Business Ideas.

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Interest in women’s sports has never been higher.

In April, the women’s NCAA basketball final was the most-watched basketball game since 2019, beating even the NBA.¹ A week later, the WNBA announced they will add four more teams to the league by 2028. ² Search interest has never been higher.

Source: Google Trends

The Summer Olympics in Paris were the first to achieve gender parity since women first started competing in the Olympics in 1900.³ Female athletes like Simone Biles, Ilona Maher, and Yaylagul Ramazanova dominated the narrative, and search interest in women at the Olympics surpassed that of men.

Source: Google Trends

In September, sports media brand The GIST announced that it had reached one million subscribers by providing equal coverage to men’s and women’s sports.⁴

Last month, a Women’s Pro Baseball League was announced. It will debut in 2026 with six teams in the northeastern US.⁵

Source: Women’s Professional Baseball League

And just last week, Whoopi Goldberg announced she’s launching a women’s sports channel called AWSN.

Source: @fallontonight

There’s no question, 2024 was an incredible year for women’s sports!

The Opportunity 💰

The Overton window is shifting on women's sports. And any time there’s an Overton window shift, the people who notice profit.