From struggling side hustles to thriving empires, I've seen it all. Let me share the secrets to building a successful business.

You know the feeling. You're working long hours, feeling drained, and wondering if there's more to life. You're not alone. Millions of people are trapped in the status quo, longing for a change but unsure how to make it happen.

Starting a business is overwhelming. There are so many things to do. And every step forward feels like ten steps backward as you realize how much more there is to learn.

Meanwhile, most of the content that’s “supposed” to help is just fluff, either because the writer doesn’t actually know the answer or because they don’t want to take the time needed to share something actually useful.

But it doesn’t have to be that way.

Really Good Business Ideas separates the signal from the noise with research-backed business ideas to help you start and grow a business so you can finally take control and create a life you truly love.

What to expect as a Premium subscriber?

• 3-6 articles a month that are detailed and actionable without being overwhelming, so you know exactly what to do.

  • In-depth analyses of industries, trends, and business opportunities.

  • Specific business ideas with research to validate them.

  • Educational deep dives on topics related to starting and growing a business.

  • Top tools and tactics for faster results.

  • Inspiring success stories and practical case studies.

  • Bonus content on lifestyle optimization as an entrepreneur.

  • Behind the scenes access to what I'm learning as I grow my business on Substack.

• Loads of bonus templates and datasets give you an edge and help you work faster.

• One-on-one help during office hours and through DM support with me, Casandra so you never get stuck.

Become a Premium Subscriber to get full access to all this this and more.

Why does it cost money to subscribe?

Really Good Business Ideas is primarily a paid publication for two reasons:

• This research and analysis takes a lot of time and unfortunately, I don’t have a trust fund!

• These articles are more valuable when only a limited group of subscribers can access the insights without much competition.

If you’re not ready for Premium, I still encourage you to subscribe! I publish about 1-2 free articles monthly, and most Premium articles also have a free preview.

Who am I?

Hey, I’m Casandra. I’ve spent the past 14 years growing businesses across a range of business models, business sizes, and industries. From starting my own affiliate sites and bootstrapping a brewing company, to consulting for startups, government organizations, direct-to-consumer brands, and service-based businesses, to helping Shopify become the fastest-growing SaaS company…ever.

I’m really good at finding and assessing business opportunities, but I’m most passionate about helping others take control of their livelihoods. Really Good Business Ideas is the next iteration of how I plan to do both.

Recommendations from Paid Subscribers

Don't let another day slip by. Discover the tools and strategies to break free from the ordinary and build a business you’re proud of. Join the Really Good Business Ideas community today and get:

• Instant archive access to all articles and resources.

• Research-backed ideas and strategies you won’t find anywhere else.

• Actionable advice with just the right amount of detail.

• One-on-one support when you need a quick answer to a specific problem.

• A big fan in your corner, ready to cheer you on! 👋

Group discounts are now available!

Looking to purchase multiple subscriptions for your team? Group subscriptions are available with a 20% discount per person.

Group subscriptions

PS. If you need more hands-on support, I also offer business coaching. Shoot me a Substack DM or book a call if that’s something you’re looking for!