Growth

Do Instagram Hashtags Still Work in 2026?

The hashtag playbook most creators follow was built for an Instagram that no longer exists. My updated guide covers what works now.

Sep 9 • Casandra Campbell

How to Create Content the Instagram Algorithm Will Love in 2026

Key insights to get your content ranking and recommended.

Sep 9 • Casandra Campbell

🪝 200 Proven Hooks: Hooks Cheat Sheet for Every Type of Content

Steal 200 proven hook templates, or let Claude write the hook for you.

Sep 8 • Casandra Campbell

How to Build a Lead Magnet on Substack Without a Third-Party Tool

Offering a freebie to entice subscribers used to require awkward workarounds. Now Substack can deliver it natively.

Jul 22 • Casandra Campbell

First-Party Data in an Age of Rented Audiences: Why Your Newsletter List Is Your Most Valuable Marketing Asset

Most audiences are rented from a platform that keeps raising the price. Newsletter lists are the exception.

Jul 8 • Casandra Campbell

The Substack Notes Algorithm Is Simpler Than You Think (Here’s How It Really Works)

What actually drives reach, engagement, and visibility on Notes, based on Substack’s own documentation and guidance.

Jul 1 • Casandra Campbell

Beat the Algorithm by Thinking Like One: The Explore → Exploit Playbook for Social Content

The scientific playbook for identifying viral content, then pouring fuel on it.

Jun 24 • Casandra Campbell

Can Brands Use Substack? These 5 Say Yes

How smart companies are using Substack to own their audience and tell better stories.

May 6 • Casandra Campbell

The 2–3 Sentences That Get AI To Cite Your Work

Learn the 2026 inverted pyramid structure for writing content that AI can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

How the Best Experiences Engineer Social Chemistry

New research reveals why carefully curated communities and exclusive events feel magnetic.

Feb 4 • Casandra Campbell

10 High-Leverage Substack Projects to Start the New Year Strong

Turn the the new year into a growth engine with these behind-the-scenes upgrades.

Dec 30, 2025 • Casandra Campbell

2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind

Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.

Dec 17, 2025 • Casandra Campbell

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