Growth

The 2–3 Sentences That Get AI To Cite Your Work

The 2026 inverted pyramid framework for writing content AIs can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

How the Best Experiences Engineer Social Chemistry

New research reveals why carefully curated communities and exclusive events feel magnetic.

Feb 4 • Casandra Campbell

10 High-Leverage Substack Projects to Start the New Year Strong

Turn the cozy season into a growth engine with these behind-the-scenes upgrades.

Dec 30, 2025 • Casandra Campbell

2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind

Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.

Dec 17, 2025 • Casandra Campbell

The $7 Million Question: Are Super Bowl Ads Worth It?

What the data says about the most expensive ads on earth.

Oct 1, 2025 • Casandra Campbell

Collaboration Is the Growth Hack No One Talks About. Here’s How to Do It on Substack.

A practical guide to every collaboration feature on Substack.

Sep 5, 2025 • Casandra Campbell

Want LLMs to Cite You? Here’s the Content Framework I Use

The exact shifts I’ve made to keep my work visible in the age of AI search.

Sep 3, 2025 • Casandra Campbell

The Huge Traffic Opportunity Most People Are Still Sleeping On

Traditional SEO is losing power but generative engine optimization (GEO) is quickly taking its place.

Aug 27, 2025 • Casandra Campbell

18 Free Newsletter Directories to Promote Your Publication

And 16 more you can safely ignore.

Aug 1, 2025 • Casandra Campbell

Your Next 100 Followers Are Closer Than You Think

A new study shows that the best way to grow isn’t by chasing strangers; it’s by engaging with the people already near your network.

Jul 23, 2025 • Casandra Campbell

Unlock Steady Growth With One Simple Tool: A Funnel

If growth feels confusing, this is the missing link that makes everything click.

Jul 16, 2025 • Casandra Campbell

How to Investigate a Growth Slowdown: A Step-by-Step Guide

Stop guessing. This guide walks you through the exact process for identifying the root cause of a growth plateau

Jul 9, 2025 • Casandra Campbell

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