💡 Turn Supplements Into a Salary With These Trending Products

What's in and what's out for 2025.

👋 Hey, I’m Casandra. I share research-backed business ideas to help you start and grow a business. This is a 🔒 Premium Edition 🔒 of Really Good Business Ideas.

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Whether you like it or not, the supplements industry has long been lucrative.¹ Supplements are preventative health products purchased by people with disposable income who are willing to pay for a potential health benefit—even if it’s small or unproven.

But not all supplements are hocus pocus. And the supplement industry is experiencing unprecedented growth, driven by a global shift towards wellness and preventative health.

Read on to learn more about this trend, including which supplements are in for 2025 and which are out. Backed by data, as always.

The Opportunity 💰

The health and wellness industry is huge. 82% of people in the US, 73% in the UK, and 87% in China consider wellness a top or important priority in their everyday lives.²

Not only is it huge, it’s still growing. In the US, this $480 billion market is growing at 5-10% a year.³

💡 7 Health and Wellness Trends in 2025: What's In and What's Out

Many believe supplements, which are products meant to enhance or fill nutritional gaps in our diets, can help achieve better health.

Search interest in supplements has been growing consistently over the last five years. At the start of each year, there’s a spike in searches, which then stabilizes and becomes the new normal. We’ll likely see a big jump going into 2025 as demand keeps growing.

Source: Google Trends

Many of these searches are turning into purchases. The US supplements market is expected to reach $70 billion by 2031, up from an estimated $45.1 billion in 2023.⁴

Source: Statista

But not all supplements are seeing increased interest. If you want to capitalize on this demand, it’s crucial to understand which products are driving it.

Who Is This Opportunity Good For? 🎯

• Someone who has expertise in the health industry.

  • If you already work in the health industry in some capacity and know about these topics, you’re the best person to turn a growing interest in supplements into a revenue stream without misleading people.

• Someone who has an audience in the wellness space.

  • If you have an audience in the wellness space, whether it’s fitness clients, dietician clients, or even a wellness-focused Substack publication or Instagram theme page, you’re in a great position to resell or recommend (using affiliate links) nutritional supplements you stand by.

• Someone who has experience in the food and beverage industry.

  • Creating ingestible products like protein bars involves unique challenges related to freshness, safety and liability, and other legal requirements. If you already have experience in this space, it would be much easier to create a new product that leverages one of these trends.

• Someone who wants a highly scalable business.

  • Although creating a new supplement product like an electrolyte powder is a big undertaking, consumable product businesses like these are highly scalable—especially if your product is shelf-stable. For example, OLIPOP, which launched in 2018, is on track to pass $500 million in revenue with its prebiotic sodas this year.⁵

8 Trending Supplements That Are In for 2025