Generative Engine Optimization

The 2–3 Sentences That Get AI To Cite Your Work

Learn the 2026 inverted pyramid structure for writing content that AI can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind

Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.

Dec 17, 2025 • Casandra Campbell

Want LLMs to Cite You? Here’s the Content Framework I Use

The exact shifts I’ve made to keep my work visible in the age of AI search.

Sep 3, 2025 • Casandra Campbell

The Huge Traffic Opportunity Most People Are Still Sleeping On

Traditional SEO is losing power but generative engine optimization (GEO) is quickly taking its place.

Aug 27, 2025 • Casandra Campbell

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