Really Good Business Ideas

Really Good Business Ideas

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Conversion Rate Optimization

Substack Buttons: Your Complete Guide to High-Impact Calls to Action
Really good business ideas to help you start and grow a profitable business (including on Substack). All ideas are backed by research and analysis.
 • Casandra Campbell
From ‘Maybe’ to ‘Yes’: The Simple Language Shift That Sells More
A subtle shift in how you phrase offers can make customers more likely to say yes, without changing your prices, products, or policies.
 • Casandra Campbell
Most People Get Headline A/B Testing Wrong. Here’s How to Do It Right.
Learn how to design smarter headline tests and get real insights.
 • Casandra Campbell
Unlock Steady Growth With One Simple Tool: A Funnel
If growth feels confusing, this is the missing link that makes everything click.
 • Casandra Campbell
Why Your Landing Page Isn’t Working (And How to Fix It)
12 mistakes you can fix to improve your conversion rate.
 • Casandra Campbell
The Psychology Behind Landing Pages That Convert Like Crazy
Why psychology outperforms design trends.
 • Casandra Campbell
How to Get Testimonials for Your Business
And increase conversions by 34%.
 • Casandra Campbell
How to Write the Perfect Substack Short Description
Three simple steps to stand out.
 • Casandra Campbell
How to Write a High-Converting About Page—FAST
Even if you don't have ANY copywriting experience.
 • Casandra Campbell
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