Search Engine Optimization

The 2–3 Sentences That Get AI To Cite Your Work

The 2026 inverted pyramid framework for writing content AIs can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind

Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.

Dec 17, 2025 • Casandra Campbell

Want LLMs to Cite You? Here’s the Content Framework I Use

The exact shifts I’ve made to keep my work visible in the age of AI search.

Sep 3, 2025 • Casandra Campbell

The Huge Traffic Opportunity Most People Are Still Sleeping On

Traditional SEO is losing power but generative engine optimization (GEO) is quickly taking its place.

Aug 27, 2025 • Casandra Campbell

How to Republish Your Substack on Medium (Without Harming Your SEO)

This works for any blog, not just Substack.

Oct 23, 2024 • Casandra Campbell

How to Optimize Your Content for Search Engines (And Tap Into a MASSIVE Traffic Source)

If you're a publisher, this is a must!

Sep 4, 2024 • Casandra Campbell

🪄 One Simple Trick to Increase Traffic and Pageviews

PS. It's fast, easy, and free.

Aug 7, 2024 • Casandra Campbell

🧰 How I Optimize My Content Using Google Search Console

Rank higher in Google and capture more search traffic.

Jul 3, 2024 • Casandra Campbell

🧰 How I Use Google Search Console With My Substack Publication

PS. It's totally free!

Jun 26, 2024 • Casandra Campbell

How to Guarantee Website Traffic With Keyword Research

My easy, three-step process.

Jun 19, 2024 • Casandra Campbell

Maximize App Downloads With This Detailed App Store Optimization Guide

Plus a keyword research template.

Mar 27, 2024 • Casandra Campbell

🔮 You Can Predict If Your Idea Will Be Successful. Here's How.

3 Methods Every Aspiring Business Owner Needs to Know

Feb 28, 2024 • Casandra Campbell

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