Substack

How to Write Substack Welcome Emails That Drive Retention and Engagement

A human-first approach to the most important automation on Substack

Feb 11 • Casandra Campbell

Substack Buttons: Your Complete Guide to High-Impact Calls to Action

Really good business ideas to help you start and grow a profitable business (including on Substack). All ideas are backed by research and analysis.

Jan 30 • Casandra Campbell

How to Filter Your Substack Subscribers by Section

A practical guide to seeing who’s subscribed to what (and how to use it).

Jan 23 • Casandra Campbell

Everything You Need to Know to Start and Grow a Business on Substack

No experience needed.

Jan 23 • Casandra Campbell

4 Substack Segments You Should Email

And how to find them.

Jan 22

How to Email Your Substack Subscribers (Without Publishing a Post)

And why it's important.

Jan 20 • Casandra Campbell

Is Substack Free? The Real Costs Explained for Writers and Readers

Really good business ideas to help you start and grow a profitable business (including on Substack). All ideas are backed by research and analysis.

Jan 16 • Casandra Campbell

Substack Categories and Tags Explained: How to Describe and Organize Your Publication

What they mean, how to use them, and common misconceptions.

Jan 9 • Casandra Campbell

Substack Sections Explained: A Practical Guide to Structuring Your Publication

How sections work, how they differ from publications, and when to use them.

Jan 2 • Casandra Campbell

10 High-Leverage Substack Projects to Start the New Year Strong

Turn the cozy season into a growth engine with these behind-the-scenes upgrades.

Dec 30, 2025 • Casandra Campbell

Substack Pricing Explained: What It Costs, What to Charge, and What Works

Everything you need to know about Substack’s fees, creator earnings, and how to set the right price for your newsletter.

Dec 23, 2025 • Casandra Campbell

What Is the Typical Paid Subscriber Conversion Rate on Substack?

Substack claims a 5-10% paid conversion rate is normal, but an analysis of real publication data reveals the median is actually much lower. See where…

Dec 4, 2025 • Casandra Campbell

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