Really Good Business Ideas | Casandra Campbell | Substack

Everything You Need to Start and Grow a Business

No experience needed.

Dec 18, 2025 • Casandra Campbell

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Trends

Offline Is the New Online: The Unshittification Trend Creating New Business Opportunities

Plus 7 business ideas to take advantage of this trend.

Jan 28 • Casandra Campbell

Treatonomics Is Bigger than a Recession Cycle. It's a Cultural Shift

Why the lipstick effect no longer explains what’s happening.

Jan 21 • Casandra Campbell

Why Little Treats Are Big Business (and How Creators Can Monetize the Moment)

Audiences aren’t chasing long-term transformation anymore. They’re paying for instant relief and micro-indulgences.

Jan 6 • Casandra Campbell

8 Health and Wellness Trends in 2026: What's In and What's Out

With research-backed explanations of each trend.

Jan 5 • Casandra Campbell

Brand

Peek Inside My Brand Vault (and Why You Need One Too)

The simple system that keeps your visuals, voice, and identity consistent across every post, platform, and project.

Dec 3, 2025 • Casandra Campbell

How to Customize Your Substack Profile

A simple, beginner-friendly guide to crafting a Substack profile that attracts readers and showcases your brand.

Nov 19, 2025 • Casandra Campbell

The $7 Million Question: Are Super Bowl Ads Worth It?

What the data says about the most expensive ads on earth.

Oct 1, 2025 • Casandra Campbell

Win Readers in 250 Words or Less: How to Nail Your Substack Author Bio

A step-by-step guide to crafting an author bio that sells your story and grows your Substack audience.

Sep 19, 2025 • Casandra Campbell

AI

The 2–3 Sentences That Get AI To Cite Your Work

The 2026 inverted pyramid framework for writing content AIs can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

Information Into Insight: How I Actually Use NotebookLM Day to Day

The AI assistant that helps me work faster, connect ideas, find patterns, and turn research into real insight.

Oct 29, 2025 • Casandra Campbell

Which AI Image Tool Generates the Most Realistic Images?

Side-by-side comparisons of today's top tools.

Sep 11, 2025 • Casandra Campbell

Photo Editing in Seconds, Not Hours

Gemini’s Nano Banana makes the kind of edits once reserved for pros accessible to everyone.

Sep 10, 2025 • Casandra Campbell

Growth

The 2–3 Sentences That Get AI To Cite Your Work

The 2026 inverted pyramid framework for writing content AIs can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

How the Best Experiences Engineer Social Chemistry

New research reveals why carefully curated communities and exclusive events feel magnetic.

Feb 4 • Casandra Campbell

10 High-Leverage Substack Projects to Start the New Year Strong

Turn the cozy season into a growth engine with these behind-the-scenes upgrades.

Dec 30, 2025 • Casandra Campbell

2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind

Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.

Dec 17, 2025 • Casandra Campbell

Search Engine Optimization

The 2–3 Sentences That Get AI To Cite Your Work

The 2026 inverted pyramid framework for writing content AIs can instantly parse, quote, and trust.

Feb 18 • Casandra Campbell

2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind

Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.

Dec 17, 2025 • Casandra Campbell

Want LLMs to Cite You? Here’s the Content Framework I Use

The exact shifts I’ve made to keep my work visible in the age of AI search.

Sep 3, 2025 • Casandra Campbell

The Huge Traffic Opportunity Most People Are Still Sleeping On

Traditional SEO is losing power but generative engine optimization (GEO) is quickly taking its place.

Aug 27, 2025 • Casandra Campbell

Instagram

Your Next 100 Followers Are Closer Than You Think

A new study shows that the best way to grow isn’t by chasing strangers; it’s by engaging with the people already near your network.

Jul 23, 2025 • Casandra Campbell

💡 Turn Memes Into Money With Instagram Theme Pages

Instagram theme pages are one of the easiest ways to build a faceless online business. In this guide, you’ll learn how to start one—and see exactly how…

Jul 1, 2025 • Casandra Campbell

💰 8 Instagram Theme Page Ideas

Plus a starter pack for each one!

May 15, 2025 • Casandra Campbell

Instagram Follow-for-Follow Events: Legit or Too Good to Be True?

I tried it and I'm sharing the inside scoop 🤫

Feb 12, 2025 • Casandra Campbell

Substack

How to Write Substack Welcome Emails That Drive Retention and Engagement

A human-first approach to the most important automation on Substack

Feb 11 • Casandra Campbell

Substack Buttons: Your Complete Guide to High-Impact Calls to Action

Really good business ideas to help you start and grow a profitable business (including on Substack). All ideas are backed by research and analysis.

Jan 30 • Casandra Campbell

How to Filter Your Substack Subscribers by Section

A practical guide to seeing who’s subscribed to what (and how to use it).

Jan 23 • Casandra Campbell

Everything You Need to Know to Start and Grow a Business on Substack

No experience needed.

Jan 23 • Casandra Campbell

Conversion Rate Optimization

Substack Buttons: Your Complete Guide to High-Impact Calls to Action

Really good business ideas to help you start and grow a profitable business (including on Substack). All ideas are backed by research and analysis.

Jan 30 • Casandra Campbell

From ‘Maybe’ to ‘Yes’: The Simple Language Shift That Sells More

A subtle shift in how you phrase offers can make customers more likely to say yes, without changing your prices, products, or policies.

Aug 13, 2025 • Casandra Campbell

Most People Get Headline A/B Testing Wrong. Here’s How to Do It Right.

Learn how to design smarter headline tests and get real insights.

Aug 8, 2025 • Casandra Campbell

Unlock Steady Growth With One Simple Tool: A Funnel

If growth feels confusing, this is the missing link that makes everything click.

Jul 16, 2025 • Casandra Campbell

Life Design

Want to Travel More This Year? Here’s My Work-From-Anywhere Setup

What I pack, check, and plan so travel doesn’t derail my work.

Jan 14 • Casandra Campbell

Want to Grow Faster? Set a Big Hairy Audacious Goal You Might Miss

Why missing a big goal often moves you farther than hitting a small one.

Dec 31, 2025 • Casandra Campbell

How to Actually Have a Successful Year in 2026

The goal achieving framework I use to design my life one year a time.

Dec 29, 2025 • Casandra Campbell

The Subtle Skill of Having Strong Opinions (Without Being Stubborn)

Why conviction matters and how to keep it from turning into rigidity.

Oct 15, 2025 • Casandra Campbell

Really Good Business Ideas

Really good business ideas to help you start and grow a profitable business (including on Substack). All ideas are backed by research and analysis.

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