Subscribe
Sign in
Home
Businesses to Start
Building With AI
The Substack Shortcut
Substack Creator OS
🔒 Premium Members
Premium Member Perks
About
Everything You Need to Start and Grow a Business
No experience needed.
Dec 18, 2025
•
Casandra Campbell
59
6
Subscribe for new research-backed business ideas every week!
Subscribe
Trends
View all
Offline Is the New Online: The Unshittification Trend Creating New Business Opportunities
Plus 8 business ideas to take advantage of this trend.
Jan 28
•
Casandra Campbell
20
3
Treatonomics Is Bigger than a Recession Cycle. It's a Cultural Shift
Why the lipstick effect no longer explains what’s happening.
Jan 21
•
Casandra Campbell
15
1
Why Little Treats Are Big Business (and How Creators Can Monetize the Moment)
Audiences aren’t chasing long-term transformation anymore. They’re paying for instant relief and micro-indulgences.
Jan 6
•
Casandra Campbell
18
5
4
8 Health and Wellness Trends in 2026: What's In and What's Out
With research-backed explanations of each trend.
Jan 5
•
Casandra Campbell
9
3
Brand
View all
My System for Designing Graphics With Claude (As a Non-Designer)
How I quickly produce on-brand graphics, websites, digital products, and apps that drive engagement and convert.
Sep 30
•
Casandra Campbell
19
1
How I Build Audience Personas That Make Content Impossible to Ignore
When you know exactly who you're writing for, your content stands out, earns engagement, converts, and even surfaces in AI search. Here's how I build…
Jun 10
•
Casandra Campbell
35
3
5
Your Brand Needs a Content Style Guide. Here's How to Create One Quickly.
Settle the small writing decisions once so your brand stays consistent across every post.
Jun 3
•
Casandra Campbell
27
3
How to Create a Substack Publication Wordmark
What it is, how to make one, plus Canva templates with the exact specs.
May 20
•
Casandra Campbell
29
2
1
AI
View all
My System for Designing Graphics With Claude (As a Non-Designer)
How I quickly produce on-brand graphics, websites, digital products, and apps that drive engagement and convert.
Sep 30
•
Casandra Campbell
19
1
How to Use AI to Make Your First iPhone App
A step by step walkthrough from the first line of code to publishing in the App Store.
Apr 2
•
Casandra Campbell
and
Jeff Morhous
16
3
2
The 2–3 Sentences That Get AI To Cite Your Work
Learn the 2026 inverted pyramid structure for writing content that AI can instantly parse, quote, and trust.
Feb 18
•
Casandra Campbell
21
6
2
Information Into Insight: How I Actually Use NotebookLM Day to Day
The AI assistant that helps me work faster, connect ideas, find patterns, and turn research into real insight.
Oct 29, 2025
•
Casandra Campbell
24
3
2
Growth
View all
Do Instagram Hashtags Still Work in 2026?
The hashtag playbook most creators follow was built for an Instagram that no longer exists. My updated guide covers what works now.
Sep 9
•
Casandra Campbell
7
2
2
How to Create Content the Instagram Algorithm Will Love in 2026
Key insights to get your content ranking and recommended.
Sep 9
•
Casandra Campbell
20
3
🪝 200 Proven Hooks: Hooks Cheat Sheet for Every Type of Content
Steal 200 proven hook templates, or let Claude write the hook for you.
Sep 8
•
Casandra Campbell
16
1
3
How to Build a Lead Magnet on Substack Without a Third-Party Tool
Offering a freebie to entice subscribers used to require awkward workarounds. Now Substack can deliver it natively.
Jul 22
•
Casandra Campbell
47
7
8
Search Engine Optimization
View all
The 2–3 Sentences That Get AI To Cite Your Work
Learn the 2026 inverted pyramid structure for writing content that AI can instantly parse, quote, and trust.
Feb 18
•
Casandra Campbell
21
6
2
2026 Marketing Forecast: 5 Trends That Will Decide Who Grows and Who Gets Left Behind
Marketing is entering a bifurcated era: ruthless AI automation on one side, radical human authenticity on the other—and no safe middle ground.
Dec 17, 2025
•
Casandra Campbell
44
5
12
Want LLMs to Cite You? Here’s the Content Framework I Use
The exact shifts I’ve made to keep my work visible in the age of AI search.
Sep 3, 2025
•
Casandra Campbell
17
3
3
The Huge Traffic Opportunity Most People Are Still Sleeping On
Traditional SEO is losing power but generative engine optimization (GEO) is quickly taking its place.
Aug 27, 2025
•
Casandra Campbell
23
13
4
Instagram
View all
Do Instagram Hashtags Still Work in 2026?
The hashtag playbook most creators follow was built for an Instagram that no longer exists. My updated guide covers what works now.
Sep 9
•
Casandra Campbell
7
2
2
How to Create Content the Instagram Algorithm Will Love in 2026
Key insights to get your content ranking and recommended.
Sep 9
•
Casandra Campbell
20
3
Beat the Algorithm by Thinking Like One: The Explore → Exploit Playbook for Social Content
The scientific playbook for identifying viral content, then pouring fuel on it.
Jun 24
•
Casandra Campbell
26
3
1
Your Next 100 Followers Are Closer Than You Think
A new study shows that the best way to grow isn’t by chasing strangers; it’s by engaging with the people already near your network.
Jul 23, 2025
•
Casandra Campbell
29
5
10
Substack
View all
Substack’s Walled Garden Is Starting to Open Up
AI assistants can now read your Substack data, and for the first time, an outside tool has Substack’s blessing to schedule your Notes. Two firsts for a…
Sep 17
•
Casandra Campbell
31
8
3
🪝 200 Proven Hooks: Hooks Cheat Sheet for Every Type of Content
Steal 200 proven hook templates, or let Claude write the hook for you.
Sep 8
•
Casandra Campbell
16
1
3
Everything You Need to Know to Start and Grow a Business on Substack
No experience needed.
Sep 6
•
Casandra Campbell
50
4
8
How to Email Your Substack Subscribers (Without Publishing a Post)
And why it's important.
Sep 5
•
Casandra Campbell
746
111
77
Conversion Rate Optimization
View all
How to Email Your Substack Subscribers (Without Publishing a Post)
And why it's important.
Sep 5
•
Casandra Campbell
746
111
77
How to Build a Lead Magnet on Substack Without a Third-Party Tool
Offering a freebie to entice subscribers used to require awkward workarounds. Now Substack can deliver it natively.
Jul 22
•
Casandra Campbell
47
7
8
Substack Buttons: Your Complete Guide to High-Impact Calls to Action
Mastering Substack's 15 button types for maximum growth.
Jan 30
•
Casandra Campbell
36
1
From ‘Maybe’ to ‘Yes’: The Simple Language Shift That Sells More
Backed by behavioral science, this subtle wording tweak can nudge more customers to act, without pushy sales tactics or big marketing budgets.
Aug 13, 2025
•
Casandra Campbell
19
4
Life Design
View all
The 10 Habits That Supercharge My Productivity (And Have Nothing to Do With AI)
Warning: Some of these are pretty unconventional!
Aug 5
•
Casandra Campbell
50
28
16
Want to Travel More This Year? Here’s My Work-From-Anywhere Setup
What I pack, check, and plan so travel doesn’t derail my work, based on 10 years of experience.
Jan 14
•
Casandra Campbell
23
5
3
Want to Grow Faster? Set a Big Hairy Audacious Goal You Might Miss
Missing a big goal often moves you farther than hitting a small one.
Dec 31, 2025
•
Casandra Campbell
32
4
10
How to Actually Have a Successful Year in 2026
The goal-achieving framework I use to design my life one year a time.
Dec 29, 2025
•
Casandra Campbell
28
3
3
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
